We spend a lot of time composing our blog posts. This is good because content is king. But unless you are wildly popular, you are doing yourself a disservice if you don't spend a little more time smartly, efficiently and tastefully promoting your content after you post it. There are a lot of useful ways to market your latest posts, but here I want to talk about how best to submit your content to reddit.com.
Reddit is a collection of topical forums known as subreddits. There are subreddits for all sorts of topics, including many of the sciences:
/r/Anthropology/, /r/Astronomy/, /r/biology/, /r/chemistry/, /r/geology/, /r/mycology/, /r/Ornithology/, /r/linguistics/, /r/PhilosophyofScience, etc.Chances are good there is a subreddit devoted to your field of study and/or the specific topic of your post. When you submit your content to reddit, don't just submit it to the main page--/r/reddit.com/--but instead take a minute or two to identify the appropriate subreddit for your content.
|A Reddit Submission Form|
What does submitting to the appropriate subreddit accomplish vs. submitting to the main page of reddit?
The main page of reddit receives hundreds, if not thousands of submissions per hour, so the chances that a large enough number of people trying to wade through that flood of information are going to notice your submission and upvote it enough times to bring it to everyone else's attention are slim to none. On the other hand, the rate of new submissions to topical subreddits is vastly lower, so not only will your post have longer in the new submissions queue to be noticed, the people checking the new submissions in a topical subreddit have self selected as being interested in the type of content you are submitting. Contrast this with the people sifting through the font page of reddit who are likely more interested in finding rage comics or pictures of cats than a review of a scientific paper.
And that is reddit. Simple really. Just take an extra 30 seconds to make sure you are submitting to the appropriate subreddit and you will tap into a resevour of science friendly readers who are telling you in no uncertain terms that they are interested in what you are blogging about.